Tiffany Apartments

April 16th, 2014

Tiffany Apartments seeking Maintenance Lead, Maintenance Assistant and Leasing Consultant.

Maintenance Lead must have HVAC certification.

Great pay and benefits available.

Exciting changes about to occur at Tiffany -come grow with us!

Contact Alichia Samano at 806-352-1471

Assistant Property Manager

April 14th, 2014

Assistant Property Manager needed for established apartment community.

Seeking individual with customer service skills, common computer knowledge and ability to multi-task.

Property experience preferred.

Resumes To: FAX 806-358-7499 or E-MAIL parkat54th@suddenlinkmail.com

Is your occupancy down?

March 31st, 2014

Is your occupancy down?
Do you want to rent your available units?

Take a look at our Property Search program on our website at www.aapanhandle.com

This program on our website allows the general public to log onto our website and search for available apartment and/or rent houses. It allows them to search by bed/bath count, price, area, etc. Anytime someone calls the association looking for available units, we refer them to this website.

In addition, the association pays for an Advertisement in the AGN referring people looking for homes and/or apartments to rent, to go to www.aapanhandle.com This drives the traffic to your listings.

Why are your properties not listed?
Do you want to rent your available units?

Is it time consuming to list your properties for rent on the site?

Solution: Let us do it for you!
The AAP staff will type in all your listings, as you provide them to us. We will remove them when they are rented, etc. A nominal fee and a completed form is ALL it will take for you to take advantage of this benefit.

Cost: Based on unit count:

0 to 10 units $10 monthly w/12 month commitment*
11 to 50 units 20 monthly w/12 month commitment*
51 to 100 units 40 monthly w/12 month commitment*
101 to 200 units 60 monthly w/12 month commitment*
201 + units 100 monthly w/12 month commitment*

*Cost doubles without commitment contract on file.

How to submit your listings:

Send an email to website@aapanhandle.com to request a property search listing form that you can fill out and return or go online to www.aapanhandle.com/listing.php and fill in the form there.

Your Best Advertising Is You!

November 26th, 2013

It’s been said that to have a successful business, it’s about location, location, location.

Exactly what location is best? Is it the beautiful three story building on the corner of a major intersection?

Would a better location be right next to a bank where people are coming and going all the time and have easy access to your business?

Maybe you could buy the biggest billboard in town announcing your location, because it’s always best to advertise, advertise, advertise.

No matter where you locate your business, you will always need to advertise or no one will know you exist. When the economy is slow, companies often cut advertising budgets while waiting to see what will happen. When the economy picks up again, will your customers know who you are and what your company does or will your competitor have spent the last 6 months building a stronger relationship with your clients because they continued to advertise?

Your biggest complaint may be you have no advertising budget or your company won’t approve sponsorship of an event so it’s hard to get your name out there. The other complaint you might have is time. Your swamped handling day to day duties, and you can’t hit the streets to visit all the properties you’d like to do business with.

My father always told me to be resourceful and called me “Pollyanna”, because he knew I always looked for the positive in everything and spent my life trying to succeed with minimal resources. So here’s my positive outlook for you!

It’s all about location, location, location, but not necessarily where your company is located. It’s about where “YOU” are. Are you at the monthly meetings to network with your target customers? Your competitors may be.

Companies spend millions branding their names and products. A big part of advertising comes from sales representatives, not advertising budgets. “YOU” are one of your companies best advertisements. Being involved in your local association’s events and committee meetings allows members to get to know about you and your company. It’s been said that people buy from people they know. How well do your customers know you?

And let’s talk about time. There is never enough of it. We all struggle with limited hours in our work day. As I’m sitting here writing this I’m thinking about 12 other projects on my “A” list that are being ignored, at the moment. However, they’re not being ignored, they are being gently pushed to the side for only 1 hour. After that I’ll go back to them at full force. Imagine it taking only 1 hour out of your day to attend a luncheon or have one-on-one time with current or prospective customers. You can do this by serving on a committee. By participating in the PSC committee which is made up of PSC members for PSC members, you can build owner relationships.

Now, do you get the point that I’m trying to make? It costs little to nothing to be involved in your Association and you have the potential to reap big rewards in the end.

So, still no advertising budget? Consider us your partner in advertising. Get Involved! Stay involved and grow your business. Remember, people like doing business with people they know.

Janette Litz
Association Executive

—TRADE SHOWS ARE LIKE DATING—-

August 16th, 2013

“Trade shows are a great way to put a face and personality to your company.”

Showing your product and services at a trade show or exhibition offers an excellent opportunity for face to face contact with customers.

The trade show environment can be one of the most exhausting and challenging of all marketing activities. However, they provide cost effective exposure to a large relevant audience and the perfect way to meet great potential customers in one location.

You also gain the chance to strengthen past/existing relationships with your clients, as well as being able to mix in with your competitors. This could lead to new idea’s for better business strategies toward your business.

By the end of the day you should receive great insight from other businesses, as well as a good indication where your business stands in the current market.

For more insight and great tips on trade show skills, call C&B Marketing Solutions at 1.806.374.6262.
Ask for Zack or Mike.

C & B Marketing Solutions

August 8th, 2013

Since 1962, C & B has been making businesses look good by promoting your image through visual communications. Advertising your business, your products and what you do through printing, specialty items, and graphic design is what we do.

Not only can you get your business cards and letterhead from C & B, but also imprinted promotional products such as pens, chip clips, koozies, mouse pads, t-shirts, etc. Whether planning a trade show, company event, or a fund-raiser, C & B can help you stretch your advertising budget. C & B Printing suggests printing and promotional products that represent your message more effectively.

C & B is Amarillo’s full service business to business partner. C & B Printing offers single to full color printing, legal document copying and imaging, business and legal forms, and graphic design.

Call us at 374-7773

Alexander Photography

July 9th, 2013

(Sung softly to yourself)
Summertime, Summertime, Sum—Sum—Summertime Summertiiiime.

I want to encourage you to take advantage of these long days of summer by gathering with your friends and family. The beautiful sunsets and cool breezes in the evening make perfect backdrops to your events.

And take lots of photos — all the sweet kids, the aging grandparents, the new son-in-law, whoever makes up your unique family. I have a couple of tips for when you drag out your phones for all those snapshots. First of all, move in. A closer shot of the cute kid is much cuter if you can see his face. We don’t need to see the backyard, so get close to the subject(s). Secondly, be sure the subject is well lit. When the sun is setting behind your grandmother, Grammie is gonna be too dark. Either use a flash on her, or reposition her so that she gets natural light on her face.

And I’d like to suggest you spring for a photographer to shoot the whole family. Photograph the whole family, ok? Anyhow, by hiring someone who is professional, personable and reasonably priced (that’d be me) you can get some great photos of the whole clan without sacrificing someone to take the picture. While I’m there, I’ll take pics of the individual families, the cute kids and all sorts of combinations of said family.

I’ll put the photos on the internet and everyone can download them for themselves. It doesn’t get any easier. Contact me soon to schedule your summer event photography.

Have a great summer!!

Donna Alexander
Alexander Photography
806.683.1299
dalex4616@gmail.com

Ergonomics-AllStar Business Concepts

June 11th, 2013

Ergonomics from Ergonomics | Allseating

The most common workplace injuries happen while you’re sitting down. Setting up an ergonomic workstation isn’t complicated – and it’s inexpensive compared to managing a workers’ compensation claim and dealing with lost productivity. Watch our video tutorials on setting up the ideal ergonomic workstation. There are four components to making being in the seated position more comfortable.

Chair
The best ergonomic task chair should promote proper posture and easily adjust to your needs as you move from task to task. First, raise or lower your seat so your thighs are parallel to the floor and your feet are flat on the floor or on a footrest. Then, adjust the depth of your seat pan so you fit your fist between between the back of your knees and the front of the seat. Next, adjust the height of your backrest so it fits comfortably on the small of your back. Be sure to lean back and relax in your chair to allow the backrest to provide full support for your upper body.
View our line-up of ergonomic task chairs.

Keyboard Support
Using a keyboard tray can help prevent wrist pain and repetitive strain injuries. While keying, you want your wrists in a straight, neutral posture. (No wrinkles!) Position your mouse close to the keyboard—preferably on a mousing platform—to minimize reaching.
View our line-up of keyboard supports.

Monitor Support
Your monitor height keeps your back straight and your head up. Align your monitor so it’s centered between your shoulder blades. Position your monitor at least an arm’s length away. The top line of the text you’re reviewing should be at or just below eye level.
View our line-up of monitor supports.

Task Lighting
Although most work environments have overhead lighting, a task light is still important for minimizing eyestrain and fatigue. Position your task light to the side opposite your writing hand. Shine it on paper documents but away from your monitor to reduce glare.
View our line-up of Lighting solutions.

Even if you have all the right components in place, ensuring they’re used correctly comes down to you.
Call Chris or Brady today for your free ergonomics consultation. 806-418-4504

Arra Coleman-TAA Lone Star Go Getter of the Year Award!

May 20th, 2013

Apartment Association of the Panhandle member Arra Coleman received the Texas Apartment Association Lone Star Go Getter of the Year Award for associations with 201-500 members.

Arra recruited 18 new members in 2012 to earn this award, which was announced April 25 at the recent TAA 50th anniversary Education Conference & Lone Star Expo in Houston.

Leslie Massey, Arra Coleman and Chris Childers

Chris Childers and Arra Coleman

We asked Arra to share some of her winning strategies for recruiting new members:

Who do you work for?

Gaut & Whittenburg Commercial Real Estate

Which local apartment association(s) are you involved in?

Apartment Association of the Panhandle

What do you enjoy most about working in the rental housing industry?

This industry is always changing. Every day is different, with new challenges. I assist clients with purchasing or selling investment property. I love apartments. If you’re persistent and fair you will always be successful is this industry.

What first attracted you to this industry? Why have you remained in the industry?

I started in the industry when I was 18 years old as a leasing agent for a 200-unit apartment community. I loved it. Within two years I was managing my own community and within two more years I was a senior property manager over 400+ units. I received my Real Estate License in 2004. I’ve stuck with it since.

Tell us a little about your involvement with your local association.

AAP has always been welcoming to new members. This is an organization I’ve always enjoyed being involved in. I’ve joined others but AAP has always been a special one. Chris Childers asked me to Chair the Membership Committee last year. Everyone knows I take these things very seriously. I decided our goal should be 40 new members. That’s about an 11percent increase. Crazy…I know. On the last day we had 39 signed up and a guest invited who joined that day making it 40! Talk about excited! We haven’t seen that in a while. But that just goes to show the power of our luncheons.

Bottom line…about how many members have you recruited for your association in the last year? In all your years of involvement?

Probably about 20 or so? I’ve lost count.

What’s the key to your recruiting success?

Just inviting guests to the meetings. Once they get to meet a few members they are hooked! It’s a great group.

What do you find to be the most effective selling points when recruiting prospective members?

I try to let them know about all of our events and how much fun they are. You meet so many interesting people. Of course, the newsletter is nice and the vendor list. You have so many marketing opportunities.

What does it take to be a successful membership recruiter?

Persistence. Just because someone can’t make it the first time doesn’t mean they can’t make it the next. I keep a list and every month I email or call them again. Use the buddy system also. Going into a large group alone is overwhelming. Introduce your guest to other members. Stay with them the first few meetings.

What advice do you have for new members, to help them get the most from their membership investment?

Join a committee. That is a great way to easily meet members one to one. Also, make general meetings. And mostly, don’t be afraid to say hi to someone. They won’t bite!

What advice do you have for members who would like to try their hand at recruiting other members?

I know I sound repetitive, but invite them to a luncheon. Their first lunch is free, they get to hear a great speaker, what do they have to lose?

Eight Ways to Improve the Performance of Your Referral Strategy

September 11th, 2012

Eight Ways to Improve the Performance of Your Referral Strategy
By Tami Siewruk

Are your communities hearing from friends, coworkers and family of former residents? You should be, but it takes a powerful referral strategy to make that happen.

Imagine this likely scenario: John Doe leased an apartment, and two years later, he purchased a home. Two months later, his brother called to find out about an apartment, and signed a lease. Not long after, a co-worked called to find out about a 2-bedroom apartment, and signed a lease. That co-worker has a family, and friends, and other co-workers, and so the chain continues.

The moral of this story is that the best new business comes from old business; but referrals don’t happen all by themselves. They’re the result of a great referral strategy that’s founded on building great relationships with your residents.

Is your focus on devoting the best possible service to your residents? Are you making meaningful contact with them, and actively managing that relationship to make sure that it stays strong and positive?

We’ve heard from thousands of successful communities who continually receive referrals because they understand that to receive the best possible benefit of bringing a new resident into your community – i.e. leasing an apartment, retaining that resident, and encouraging them to help you find even more great residents just like them – you have to not only lease an apartment. You have to build a strong and positive relationship. Here are a few relationship-building tips to help you fine-tune your referral strategy!

1. Develop a plan. In order to make your relationships yield the most (and best) referrals, you’re going to need a plan. A referral promotion is a great way to remind your residents, and even previous residents, that you’re looking for others like them. This includes regular reminders to not only your residents, but also to previous residents.

Action: We’ve heard from communities who say they’ve received the best referral results by posting and distributing quarterly reminders to their residents, local employers, relocation companies, locators, and human resource departments; and sending bi-annual cards or postcards to previous residents. It doesn’t have to take more than an hour or so per month, but make certain that your plan includes emails, phone calls and handwritten notes. There’s no substitute for the personal touch.

2. Be a Resource. The most successful communities implement this ideal across the board, whether they’re serving someone who just called in a phone inquiry, or a long-time resident. It’s also one of the most impressive ways to set your community apart from the crowd. Know all about your neighborhood so that you’re armed and ready to provide the absolute best, on-the-spot service, information, and advice. Toni Blake calls this the “Village” approach, because your community borders aren’t the end-all and be-all of the lifestyle that you offer. That park around the corner, fabulous café down the block, and the farmer’s market that’s within walking distance are all part of what makes your community special enough to refer others to!

Action: You don’t necessarily need a community concierge to serve as your one-stop information source. Providing information is a job that can be shared among your team, or it can even be the passive function of an “information directory” that sits on the coffee table in your leasing center. Just research, gather, and keep as much information handy as you can – menus, brochures, flyers, coupons, business cards, price lists, maps, schedules, phone books, you name it – for whomever might ask. Share this information with your residents as actively as you can, because the more they know about and use the resources around them, the happier they’ll be as a resident of your community, and the more likely they’ll be to invite others in! Don’t be afraid to ask the other businesses in your “village” to help you spoil your residents with coupons or gifts – every new resident in your community is a new customer for them!

3. Exceed Expectations. Speaking of ways to set yourself apart from the crowd, let’s talk about how to not just make a resident happy, but blow their mind entirely. Providing great service is fundamental to your success, but honestly, residents expect great service. When you exceed their expectations by providing superior service or outstanding attention to detail, it makes an impact on their relationship with you that’s tough to beat.

Action: It’s surprisingly easy to do. Just imagine the appropriate response in any situation, then go one better. Don’t just say thanks – once in a while, send flowers. Don’t just file the finished paperwork – call personally to follow-up. Don’t just smile – give them a compliment and call them by name. Residents are most inspired to tell others about you when your resident-retention efforts (especially where service is concerned) exceed their expectations in at least one of the following ways: by providing service in ways that are faster, more convenient, and possibly fun, or with some added-value benefit your competition doesn’t offer. You’re certain to stand out from any competition when you are the first community to provide some of these points of difference. Competitors who institute your “extras” will be copycats, playing catch-up to you. Once you have accomplished this, you can inspire residents to refer their friends and colleagues to your community. By doing so, they can gain “bragging rights” for showing others what a wonderful community they live in… YOURS!

4. Keep it up. Your relationship with resident doesn’t end with the signing of a lease. It’s just beginning. Make sure they know that you’re in it for the long haul. You and your team are there for them, whether they have a maintenance issue or just need to know which dry cleaner can get a red wine stain out of a silk blouse.

Action: Start big on day one. Don’t underestimate the impact of pizza or sandwiches and cold sodas on moving day. Put toilet paper in all of the bathrooms and paper towels in the kitchen. Leave a bag of ice in the freezer or turn the icemaker on and leave a card that lets them know that it’s fresh ice. One of our favorite tips is to place a sign in front of the closest parking space for 48-hours that reads “This space is reserved for the next 48 hours for your new neighbor”. Make sure that the things that you do are supporting the relationship building process. Take a close look at your move-in gifts, and if they’re not making move-in easier, or enriching the experience of living in your community, make some changes now. Now, here’s the tough part. Don’t wait until their next big event to make that same kind of a great impression, like when they have their first maintenance emergency or worse yet, when renewal time rolls around. KEEP IN TOUCH! Call within 48 hours after they have moved into their new home and ask for feedback. Send a note after they have lived in the community for 2 weeks; contact them again with a note or by phone in three months, and then call or write again three months later. Each note, card, or reason for calling should convey the message loud and clear that they’re appreciated, and that you care enough to make sure they’re happy living in your community.

5. Create a sense of community. Mailings and phone calls can make a positive impact on a resident, but nothing like the overall experience of being a part of your community. The best thing about building a sense of “neighborhood” among your residents is that you don’t only have to rely on the things that are included within the confines of your community. You have, as a rich resource, the resources, character, and offerings of your surrounding area. Build ties between your community and the surrounding area in order to build and strengthen your presence within your marketplace. This not only makes your residents feel like real neighbors instead of co-inhabitants; but it makes your residents, surrounding neighbors, and local business establishments more aware of your presence – and more likely to refer others!

Action: Get out there and meet, greet and get to know the businesses in your area. Remember, more residents for you means more customers for them. Even your competitors might be willing to work out a referral arrangement, provided it’s a mutually beneficial one. Meet the people who make their homes in your neighborhood! Host holiday parties and seasonal events that are open not only to residents, but to the surrounding community. Work at least one charity event into your schedule that benefits a local organization. Plan resident appreciation events that capitalize on your community involvement (i.e. a plant sale that includes a “Patio of the Quarter” contest). Is it worth the time and dollar investment? You bet! Building great relationships doesn’t cost. It pays… in referrals and more!

6. No matter what it is, do it right – preferably the first time. There is an old adage that we have heard time and time again “you never get a second chance to make a first impression“. No matter what your residents need or expect, do it right. Here’s the rule: give your residents great reasons to refer, and never give them a reason not to! Why are people more likely to tell others about a bad experience than a good one? Because bad experiences make BIG impressions. When your actions and your efforts to prove to residents that you care about them and their home make equally BIG impressions, you can bet they’ll tell their friends, relatives and associates.

Action: From the very start of the relationship building process, listen carefully. Get the correct pronunciation of their name. Understand their wants, needs, and concerns. Make the move-in easier. Keep in touch. Fix it when it’s broken.

7. Come right out and ask. There are two schools of thought when it comes to asking for referrals. Many people feel that it’s a good policy to never overtly ask for a referral, because it makes a resident or previous resident feel used, and nobody wants to be used. The other school of thought feels that happy residents should be happy to contribute to your success; and that it gives them a sense of ownership to know that they have an influence over who might become their neighbor in the future. We hold with the second school of thought. Happy residents will be more than happy to volunteer a referral, if asked… but like all things worth doing, there’s a right way to go about it.

Action: Make it without question that your reason for keeping in touch with your residents is because you genuinely care about them. You want them to be satisfied not only because it’s in your best interest for them to stay, but truly because you want them to have a home that they’ll always be happy with. Do that first, and do it well; and while you’re at it: once in a while, put out a referral door hanger; mention in every newsletter that referrals are always welcome; offer a reward if the local law allows. Make your request for referrals something that you do in addition to relationship building; not in place of it.

8. For heaven’s sake – don’t forget to say thanks! A resident who is willing to refer others to your community is an invaluable resource, so treat them that way! Showing appreciation is not only the appropriate thing to do when somebody helps you close a several-thousand-dollar sale, but it’s the key continuing to receive referrals. Even if you pay a referral fee, send a personal thank you note.Even if they don’t lease the apartment you need to call to say thanks and let them know how the meeting with their friend, family member, or associate went. Make a big, appreciative fuss about the wonderful thing your resident has done. Send flowers, buy a gift certificate for lunch, or give tickets to a show or athletic event; and if you find yourself asking whether the added expense of a thank you gift is really necessary, stop to consider the lifetime value of a happy resident, not to mention one who continues to refer others! The trend is to reward your residents with a memorable event that they want to tell even more people about. An example of this would be to give them tickets to a “backstage” event. This gives your resident bragging rights about your community.
Here’s one great example of a program that you can use to improve the performance of your referral strategy!

Tami Siewruk, Chief Imagination Officer of Multifamilypro and President of Siewruk Development Corporation, is one of the apartment industry’s foremost authorities on all aspects of property management. She writes not only from more than 30 years of experience—beginning on-site at age seventeen, and advancing rapidly through the ranks of the legendary Johnstown Properties as a renowned troubleshooter, to become Vice President of Property Management—but also as the owner and developer of award winning properties in three states. Production of Multifamilypro’s acclaimed Annual Multifamily Housing Brainstorming Sessions™, one of the industry’s largest national events, keeps Tami uniquely and continually connected to the challenges faced by tens of thousands of Multifamily Professionals from coast to coast, and with her particular passions—connecting Multifamily Professionals with each other, and tapping into the trends that are shaping our future and driving the way we do business today. To connect with Tami online and find out more about Multifamilypro products and events, including Tami’s annual national seminar tour, Brainstorming, Social Media Optimization Summits, and more, visit www.Multifamilypro.com!