It’s been said that to have a successful business, it’s about location, location, location.
Exactly what location is best? Is it the beautiful three story building on the corner of a major intersection?
Would a better location be right next to a bank where people are coming and going all the time and have easy access to your business?
Maybe you could buy the biggest billboard in town announcing your location, because it’s always best to advertise, advertise, advertise.
No matter where you locate your business, you will always need to advertise or no one will know you exist. When the economy is slow, companies often cut advertising budgets while waiting to see what will happen. When the economy picks up again, will your customers know who you are and what your company does or will your competitor have spent the last 6 months building a stronger relationship with your clients because they continued to advertise?
Your biggest complaint may be you have no advertising budget or your company won’t approve sponsorship of an event so it’s hard to get your name out there. The other complaint you might have is time. Your swamped handling day to day duties, and you can’t hit the streets to visit all the properties you’d like to do business with.
My father always told me to be resourceful and called me “Pollyanna”, because he knew I always looked for the positive in everything and spent my life trying to succeed with minimal resources. So here’s my positive outlook for you!
It’s all about location, location, location, but not necessarily where your company is located. It’s about where “YOU” are. Are you at the monthly meetings to network with your target customers? Your competitors may be.
Companies spend millions branding their names and products. A big part of advertising comes from sales representatives, not advertising budgets. “YOU” are one of your companies best advertisements. Being involved in your local association’s events and committee meetings allows members to get to know about you and your company. It’s been said that people buy from people they know. How well do your customers know you?
And let’s talk about time. There is never enough of it. We all struggle with limited hours in our work day. As I’m sitting here writing this I’m thinking about 12 other projects on my “A” list that are being ignored, at the moment. However, they’re not being ignored, they are being gently pushed to the side for only 1 hour. After that I’ll go back to them at full force. Imagine it taking only 1 hour out of your day to attend a luncheon or have one-on-one time with current or prospective customers. You can do this by serving on a committee. By participating in the PSC committee which is made up of PSC members for PSC members, you can build owner relationships.
Now, do you get the point that I’m trying to make? It costs little to nothing to be involved in your Association and you have the potential to reap big rewards in the end.
So, still no advertising budget? Consider us your partner in advertising. Get Involved! Stay involved and grow your business. Remember, people like doing business with people they know.